The Root

The Root is a mobile application designed to increase consumer awareness by encouraging a transparent relationship between the producer and the consumer. The application is designed with a powerful scan feature programmed to recognize every item that it comes across. Once the item in question is identified, The Root provides information on where it was manufactured, what materials were used in its production, where those materials came from, if their workers are compensated appropriately, and so on.

This app is built on the belief that offering the utmost transparent information regarding every item that we interact with can lead us to become more sustainably conscious, engaged, and appreciative of our belongings. Having the ability to understand the root of our goods can allow us to look at these items in a more humanizing way. Designed to resemble common social media platforms of today, The Root lends to an entirely user-friendly familiar experience.